– Afro pop singer Yemi Alade speaks on competition in Nigerian music industry, laughs off comparisons with Tiwa Savage
– Expresses joy on winning Headies award
– Talks about upcoming album Mama Africa
Singer Yemi Alade in a recent exclusive with Hip TV has spoken on her Headies award, competition in the Nigerian music industry and her upcoming album Mama Africa.
Yemi Alade and MI Abaga at a social function.
“I finally have a Headies award. It’s time, it’s high time I had a Nigerian award in my house,” she said as she chuckled.
On whether she sees herself as an achiever in the Nigerian music industry hence the need to relax in her pursuits, she responded saying:
“No, the grind is different.
“If before the grind was on the street, the grind is in the sky [now].
“Imagine walking against gravity and everything against you. It’s different, it’s deep.”
On the new strategies she intends adopting in order to sustain relevance given her new status in the music industry she explained:
“The strategy hasn’t changed. It’s still the same thing, just a different magnitude.
“[We’ll] continue doing the simple things we’ve always done and try to bring in the extra, put God first and have a creative team. Renew them, refresh them, that has been the strategy, it hasn’t changed.”
She also laughed off talks about comparisons between her and Mavin records super star Tiwa Savage.
She rounds the interview off with talks of her new album Mama Africa, adding that it is about her singing on her personal experiences.
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